"BEST NEW PRODUCT OF THE YEAR"

ageLOC TRANSFORMATION NAMED "BEST NEW PRODUCT OF THE YEAR" Anti-Aging System Receives an International Business Award Nu Skin recently received the Best New Product of the Year 2010 International Business Award for the ageLOC Transformation daily skin care system. The anti-aging system targets aging at its source and represents Nu Skin's largest product launch to date with $150 million in sales in the first nine months since its launch. Nu Skin was also named a distinguished honoree in five additional categories including Product Development Team of the Year and Management Team of the Year at the awards gala on Monday in Istanbul. Honorees were selected from more than 1,700 entries received from organizations and individuals in more than 40 nations. "ageLOC is transformational for Nu Skin," said Truman Hunt, Nu Skin president and chief executive officer. "Nu Skin's success in 2009 was marked with record revenue, a record number of executive distributors and a record product launch of the company's new ageLOC anti-aging skin care system. In the coming months, we look forward to taking the ageLOC story 'inside' with the launch of nutritional products." "By targeting the ultimate sources of aging with our proprietary ageLOC science, our research and development team has the advantage of developing truly game-changing products with both preventative and corrective anti-aging benefits," said Joe Chang, Ph.D., Nu Skin chief scientific officer and executive vice president of product development. "In a third-party clinical trial on ageLOC Transformation, 100 percent of subjects showed improvements in signs of aging in only seven days, as determined by a clinical grader."